iPad Discussion
This graph below (Figure 1) shows global figures for Apple's iPad sales from the third quarter of 2010 to the company's most recent financial quarter.At the beginning of 2012, the iPad was the leader of the tablet market as Apple's iPad accounted for almost 60 percent of total global tablet shipments. The company has seen its share decrease over the years and in the fourth quarter of 2016 held only 24.7 percent of the market share.Despite the decline, Apple still remains a market leader. In 2017, Apple seems to be able to stop the declining trend for the first time in several years (see Figure 2).In the second quarter of 2018, 9.11 million iPads were sold worldwide.
Global Apple iPad sales from 3rd fiscal quarter of 2010 to 2nd fiscal quarter of 2018 (in million units)
1. What are the reasons that may explain iPad's weak sales and market demand?
2. What strategies can Apple use to boost the sales and market demand of iPad?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- iPad-Discussion.rar