What are drawbacks and risks to a broad generic strategy


Discuss the below in detail:

o What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?

o We discussed the internal value chain activities a firm can perform in its business model. The value chain priorities can be quite different for firms taking different business strategies. Create examples of value chains for three firms: one using cost leadership, another using differentiation, and a third using value innovation business-level strategy.

o Select an industry and consider how the industry life cycle has affected business strategy for the firms in that industry over time. Detail your answer based on each stage: introduction, growth, shakeout, maturity, and decline.

o Describe a firm you think has been highly innovative. Which of the four types of innovation-radical, incremental, disruptive, or architectural-did it use? Did the firm use different types over time?

o Much has been said about competitive advantage gained from innovations such as the Internet, high-technology gadgets, and apps. The chapter points out, however, that low-technology innovations such as the razor-razorblade business model can also create value with incremental innovation. The chapter also noted that Dollar Shave Club (Strategy Highlight 7.1) is merely using a different business model to try to disrupt Gillette. Think of other low-technology innovations that are/were novel, useful, and successfully implemented so that the innovating firm gained a competitive advantage. Find information about the entrepreneurial story behind the innovation.

Textbook:

Rothaermel, F. T. (2017). Strategic management concepts (Custom 3rd ed.) New York, NY: McGraw-Hill. ISBN: 1259912779

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Operation Management: What are drawbacks and risks to a broad generic strategy
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