You are an analyst in a firm in your industry and your CEO comes into your office and asks the following question: “I’ve read the consultant’s report that states that currently suppliers have high bargaining power and our competitors are engaging in price wars both of which reduce the profitability of the industry. I get it. However, this is a static picture of the industry and I am more interested in a dynamic picture. What approach do you suggest that we use to develop a dynamic picture of how our industry is likely to change over the next 5 years?