For this assignment, analyze the following case, which is related to leadership communication:
Ben Williams is the CEO of a public relations firm. He has four direct reports who are in charge of different components of his firm including operations, human resources, finance, and administrative support. On a semiannual basis, the firm surveys the employees to assess their level of satisfaction with the leadership.
Williams has noticed a trend in survey results over the last year. Comments and scores indicate the staff is unhappy with the level of communication from the top down. Williams does not understand why this is an issue.
Currently, Williams communicates with staff when there is a problem or if he believes they need to make a change. He does this by telling them exactly what they need to do, but not why they need to do it. Staff often find out about new projects when others have already begun working on them. Williams does not like electronic communications, nor does he believe that meetings are useful.
However, as he reviews this trend, he realizes he must change the way he communicates.
Your assignment will be 3-4 pages, in addition to the title and reference pages.
Include all of the elements listed below in your paper. View the sample paper - Does your paper look like this? - to see how these elements should appear. Keep in mind that this assignment structure reflects that of most Critical Thinking assignments at CSU-Global.
Title Page
You can use the APA Template Word document, which is already formatted in APA style. Just replace the informational placeholders with your information. Write directly into this template and save it as your own paper.
Introduction
(The Introduction does not need a header. See the sample paper - Does your paper look like this? To see how the introduction should look in your paper.)
This section is where you include your thesis statement. Follow the instructions on Page IV of this module and in the handout, Writing an Effective Essay (one of your required readings this week). Ask yourself two important questions: Who is the audience and what is the message?
Summary of the Key Issues
(This will be a "Level 1" heading in your paper. To learn what Level I means, visit https://owl.english.purdue.edu/owl/resource/560/16/)
First, summarize the key issues related to Williams's communication as a leader.
Find a scholarly journal article in the CSU-Global Library on the topic of "effective leadership communication." Use the information on Page II in this module and in the Writing an Effective Essay handout to help you.
Use the article you find to help you summarize the issues in this case. Once you have done this, provide a two paragraph response to the following:
Explain whether or not this was the first time you used the Library.
Describe the key words you used to find your topic.
Were you able to find an article on effective leadership communication that related to your explanation of the key issues in this case right away, or did you have to use different key words to find the right article? Explain and describe your process.
According to the chart on Page II of this module, what are the characteristics of a journal article? How does a journal article differ from an article found in a magazine or newspaper? (You should summarize this information in your own words.)
Next search the Internet for a reliable website related to the effective leadership communication.
Use the CRAP (Currency, Reliability, Authority and Purpose/Point of View) test on Page II of this module to evaluate this website.
Summarize your findings for each section of the CRAP test.
Discuss how this website addressed, or did not address, your issue.
According to the chart on Page II of this module, what are the characteristics of a website? (You should summarize this information in your own words.)
Find an ebook in the CSU-Global Library also on the topic of effective leadership communication.You may want to view this tutorial on how to find an ebook in the CSU-Global Library - Searching for eBooks
Summarize how this ebook addresses your issue regardingleadership and communication.
According to the chart on Page II of this module, what are the characteristics of a book? (You should summarize this information in your own words.)
Cite your sources (and any concepts in your paper that are not your own) in proper APA format. Make sure you adhere to the
CSU-Global Guide to Writing and APA Requirements, which is one of the required readings for this module.