Case Scenario:
If I were to transition a company such as Starbucks or General Motors (we will use those as sample companies) to China what key economic indicators would either refute or support my argument for company expansion. I understand that we as a company would need to determine if there is a need for the products in the company and to date there is a need for motor vehicles (not the large SUV's due to the space hindrance throughout the country and their emissions of CO2 into the air from what I have gathered) But rather small/compact vehicles which are more environmentally friendly. And for Starbucks I am unsure if individuals within this culture drink coffee like we do - the special blends but I know they drink tea and other herbs. So from what I have read on the country there is the need/desire for the product and market. But what key economic indicators should be researched? Possibly current sales of similar products that are selling in the country but am unsure what else. Also do you see any economic, social, legal, political, technological or cultural factors that might have an impact on business operations as well as any product changes that might be required by cultural factors. What I see is that they have high values on family, respect and are hindered in space. Thus, our products need to conform to their cultures, values and beliefs. For instance, the motor vehicles would need to be smaller in size - compact vehicles but have the ability to seat their entire family on trips and outings. They would also need to environmentally friendly and adequately priced. Then Starbucks would need to focus on their cultural blends and not those within the United States. They should focus on tea if that is what is most drank throughout the country and iced coffee and expresso such as in the United States. But am looking for any/all assistance that can be gathered. Looking for an overview of the Chinese market and various factors affecting all the foreign businesses which would include both businesses mentioned if possible.