The services dominant logic sdl is a radical change in how


The question of the paper is: 

The services dominant logic (SDL) is a radical change in how we conceptualise exchange. Does the SDL require us to rethink how we practice organisational buying and industrial marketing as you have studied in the module so far? 

All the information and articles can be found attached to the order, those are pretty much all the bibliography that the essay would need to answer the question. 

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Marketing Management: The services dominant logic sdl is a radical change in how
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