The Coca-Cola company has a very large and complex channel distribution system. Take a look at how the company describes its distribution system by clicking on this link:
Can you outline the indirect channel system based on the information on the website? You might want to refer to Figure 6.2 or Figure 6.3 in the main text to organize your thoughts. What value does each of the channel members provide to the end customer? What might you suggest they do differently?