Question:
HAS TV ADVERTISING LOST POWER?
Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, its with online advertising. Supporters of TV disagree. contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.
COMPARE TV ADVERTISING WITH ONE OTHER PROMOTIONAL CHANNEL.