Assignment:
Complete a full SWOT Analysis for the textbook Case - "Apple's Winning Marketing Strategy" and use it to analyze and determine 3 Competitive Advantages that Apple could build upon.
Begin with a complete SWOT matrix grid that specifies both Internal and External factors. It is expected that you research and provide meaningful data/information as it relates to external factors.
Analyze the SWOT, matching strengths to opportunities and provide 3 Competitive Advantages that you feel are available for the company to build upon. Support your analysis. Tell the reader why these are the best options and be sure to have facts to support it. At this point, there is no need to "solve" the case or provide further recommendations.
Content
Introduction
SWOT Analysis matrix
3 competitive advantages
Develop 3 Marketing goals and objectives
3 external resources
Mechanics
APA writing style
Title Page
Citations included & in correct APA format
References page included & in correct APA format
Grammar, Spelling, etc.