• Section I. Provide a brief review of the marketing and operations functions at your place of work. (1-page in length)
• Section II. Describe how well these two functions work together or, if they do not, provide an analysis of the causes of the problems that exist between the functions.
• Section III. Outline the strengths and weaknesses of the relationship and how they lead to either the sub-optimization of the company or they improve performance by adding / detracting from profitability, customer value or competitive advantage.
• Section IV. Recommendations:
A. Suggest specific improvements that could be made in these functions and why (cite principles you have learned).
B. Describe how these improvements might be implemented and sustained (who should do what - an action plan).
C. Once implemented what might be the resulting outcomes (impacts / benefits).
• Section V. Provide closing thoughts about lessons learned from the completion of the seminar.