Study on amazon and nike in promoting their values


Video homework

"Watch Video to anwer these questions"

1. How did Amazon change shopping by changing the value proposition for the consumer?

2. What is Amazon's value proposition?

3. How did Amazon's strategy differ from other companies at the time it started? rose to power? now at the present time?

4. Is Amazon's strategy of 1 - 2 hour delivery achievable? sustainable?

Amazon Rising full documentary 2014

https://m.youtube.com/watch?v=llA3-K_VpS0



1. How does Nike promote value in their custom tennis shoes?

2. Do you believe that the Nike tennis shoe has value for the price?

3. Do $300 tennis shoes, $1000 purses and other luxury items have value equivalent to their price tag?


4. What ethical concerns do you have regarding Nike, it's policies and strategies? Amazon?

Swoosh inside Nike by CNBC

https://m.youtube.com/watch?v=YwXRX4jkSlc

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Business Management: Study on amazon and nike in promoting their values
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