Solved: Study of the development strategy of haier group, Marketing Management

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Study of the development strategy of haier group

Discussion Questions- 2 QUESTIONS

DISCUSSION 1:

Review this case study - A SWOT Study of the Development Strategy of Haier Group as One of the Most Successful Chinese Enterprises
Find five examples of the company's goals. List them.Determine what internal resources they already have and what resources they will need to have in order to achieve those goals.

DISCUSSION 2:

Share your thoughts and feelings about the new, emerging China. In what ways will China's culture. Politics, economy, and size impact your family? What about your country?

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Marketing Management: Study of the development strategy of haier group

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