Strategy Implementation and Evaluation
Perhaps more important than choosing strategies is evaluating their effectiveness. Decision makers are faced with the complexity of gathering organizational performance data, reviewing results, assessing and analyzing the information, and making an informed decision on what to do next. This strategy management part of the process is all within the context of an ever-shifting competitive environment.
In this week's Critical Thinking assignment you will construct an evaluation framework that may be appropriate for Coca-Cola Co. Develop a deeper understanding of review, evaluation, and control by completing the required reading in the textbook, studying the module lectures, and identifying four academic studies from scholarly journals that are relevant to the topic. The four studies should have been conducted within about the last three years.
For this assignment, the PowerPoint software program (or a similar program) will be used. Using Figure 9.2 as a basis and example, construct a strategy-evaluation framework that may be useful to your target organization. In other words, customize and create a framework that contains elements necessary for review, evaluation, and control.