Answer the following questions.
Question1) Explain the various types of Purchase Decision Behaviour. Also describe stages in the buyer decision making process. Demonstrate your answer with appropriate examples from tourism industry.
Question2) Describe the need and basis for market segmentation. Demonstrate your answer with appropriate examples from tourism industry.
Question3) Write short notes in about 200 words each:
a) Social Marketing
b) Convenience Goods
c) Branding in Tourism
Question4) What is the link between pricing and Product Life Cycle? How does it affect tourism trade? Describe with the help of examples.
Question5) Describe the various elements of Marketing Mix.
Question6) Explain the significance of advertisement and publicity in the tourism promotion.
Question7) Describe the significance of Marketing Research in Tourism. What are the problems that faced in conducting the research in tourism?
Question8) Describe the method of designing the marketing organisation.
Question9) Describe the significance of middlemen in tourism distribution and explain in detail their functions.
Question10) Differentiate between product line and product mix. What is the need for product modification?
Question11) Write down the characteristics of services. Describe the role of “people” play in tourism industry.
Question12) Explain the impact of Government Control on the Product Design.