Select and examine an example of brand campaign ad


Public Relation

THIS IS A DISCUSSION BOARD DUE TODAY BEFORE MIDNIGHT

Assignment Details

Marketing and Public Relations (PR) have a lot of overlap but they are also very distinct from one another. Think about the characteristics of each approach. Select an example of brand campaign ad you are familiar with. Identify the following:

Purpose of the campaign

Type of message
Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
Now think about an example of a PR campaign ad you are familiar with. Identify the following:

Purpose of the campaign

Type of message
Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality and interactivity of your postings.

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Marketing Management: Select and examine an example of brand campaign ad
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