select a publicly traded company and gather


Select a publicly traded company and gather financial information from the company's annual report and other credible sources such as finance.yahoo.com.  In an APA formatted paper with a minimum of 1500 words (excluding the title page, abstract, references page, graphics, tables, and charts), provide an in-depth analysis of the financial health of the company utilizing:

  • Financial statements
  • Financial ratios
  • Trends analysis over the last three or more years of key financial factors such as stock price
  • Other relevant assessment tools and techniques learned during this and the previous course
  • Assessment of other experts' opinions regarding the financial health of the company utilizing at least three professional article sources that provide significant financial analysis and published during the last year (use of a library to search for these sources is expected).  Use of credible financial Web sites may be used in addition to this requirement, but not to the exclusion of the required analytical article sources.  News articles or posts do not qualify.

Conclude with definitive summary of the findings and your own assessment of the financial health of the company, including whether the company is a good investment.

Include, as a second attachment, your Excel workbook that includes all of your work for ratios, trends analyses, and other assessment tools that you use.

A title page; abstract; body with an introduction, relevant sections with headers, conclusion; and references page is expected.  In addition to the textbook, be sure to cite in-text and reference at least five credible courses for this exam including the three professional article sources identified above.  Be sure to review the APA resources and expectations in the APA resources section of Academic Resources in our Blackboard course.

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Finance Basics: select a publicly traded company and gather
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