Select a Message and Medium of Promotion
NTP, Inc. is coming out with a new type of computerized refrigerator with a flat panel display that accesses the internet for recipes, nutrition information, etc. They have hired you as a consultant to advise them on what their next steps should be. Explain the advice you would give them regarding which group (innovators, early adopters, early majority, late majority, or laggards) should the company target their initial promotion and what type of message and medium should the company use to do this?