Problem 1. Create a self-profile that describes your segmentation characteristics.
For example, Barbara is between 25-34 and owns her own home in a midsized city in the Midwest. She has a graduate level education and is a mid-level manager for an academic institution. She enjoys blended coffee drinks, gourmet cheese, and spending time with her friends. She also enjoys jogging and goes to plays.
Based off your profile, describe which of the following advertisers would target you and why.
- Palmolive Dish Soap
- Diet Coke
- NASCAR
- Disney Land
Problem 2. Choose one of the following commercials, from this year's Super Bowl. After watching it please describe what market segment you believe the company is targeting and the reasons for your answer.
https://www.youtube.com/watch?v=X1Sv_z9jm8A
(Snickers)
https://www.youtube.com/watch?v=hh5MNYhwPGM
(bud light)
https://www.youtube.com/watch?v=NBh3r2mVFR8
(Kia)
https://www.youtube.com/watch?v=ioy5JdR_Jm8
(Doritos)
-Please provide all references used.