Assignment:
Discussion "Segmentation and Consumer and Business Buying Behavior" Please respond to the following:
• Determine one segmentation variable by which you will collect research data for a product that you wish to market and sell online. Include all of the factors and characteristics you will consider under the selected variable. Provide a rationale for the selection of the variable, and the related factors and characteristics.
• Describe your experience of buying at least two consumer products which you thought were targeted specifically to meet your needs. Discuss the segmentation strategy that the companies that make the chosen products used in order to sell them
Discussion "Economic Policy and International Finance" Please respond to the following:
• From the first e-Activity, explain whether you believe it is U.S. consumers or policy makers who affect the money supply the most. Provide a rationale for your response.
• From the second e-Activity, identify the two countries that you researched and each country's exchange rate. Indicate which country's exchange rate would be the most favorable for business operations. Provide support for your rationale.
eActivity
• Watch the video titled "(Macro) Episode 32: Monetary Policy" (7 min 19 s). Be prepared to discuss. Video Source: mjmfoodie. (2009, November 11). (Macro) Episode 32: Monetary Policy [Video file]. Retrieved from https://www.youtube.com/watch?v=HdZnOQp4SmU. This video can be viewed below.
• Using the Internet, research the current exchange rate for two ountries of your choice that you believe would be good places to conduct business. Be prepared to discuss.