1. (Leadership) Revisit the core values exercise. Are some values more applicable in business than others? To what extent should a person modify their personal ethics in a professional environment? Is consistency important? Explain your answer.
2. (Leadership) Can voluntary programs be effective in controlling unethical or illegal activities in business? Does regulation work better?
3. (Marketing) Select a product that has been introduced to the marketplace and failed. Discuss why you believe this happened and what you would do differently as a marketing director to achieve success.