Review how to change consumer behavior


Assignment:

Newsletter width: 600 pixels but can be any length.

Read the following articles. Then, create a newsletter for SoCal350.org. This newsletter will be the one that new sign-ups receive, so keep that in mind in your writing and in choices you make to motivate them to visit the website immediately.

https://blog.hubspot.com/marketing/email-newsletter-examples-list

https://blog.hubspot.com/marketing/how-to-create-email-newsletters-ht

Estimated Time to Complete this Assignment: 4 - 6 hours. I will be looking for your ideas on content that will motivate a viewer to go to the website. The majority of your time will be spent coming up with these ideas and making them sound exceptionally interesting through your writing. Review "How to Change Consumer Behavior" that is posted in the header of the course.

Below is an example but feel free to be creative. Use a picture(s). Use 3 free software tools from the Design It Yourself The Marketers Crash Course in Visual Content pdf that is a file in this week's section. List what you used. Be bold and do something you've never done before. I'm looking for creativity and out-of-the-box ideas! Take some chances with your design and writing...including the headlines of the news/events you choose.

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