Retaining customer and increasing revenue


Problem:

I'm curious to know how Pet Smart numbers compare to other pet supply companies that advertise on television and radio. I wasn't aware that PetSmart offered this type of on-line service. I have shopped there in times past and the store associate didn't mention this option.

On another note, I discovered Shopnbc web-site, which is the same as QVC. However, on this site the consumer can actually bid for items that are up for auction. Recently I purchase a gold overlay bracelet with diamonds and sapphires for $11.00 and a pair of gold overlay diamond earrings for $3.00. It would be my opinion that being able to shop via auction would give Shopnbc an advantage over QVC as it relates to retaining customer and increasing revenue. Explain.

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Other Management: Retaining customer and increasing revenue
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