Research and describe the internal and external environments three real-world companies using an environmental scan.
Determine what competitive advantages each company has and what strategies each company is using.
How does each company create value and sustain competitive advantage through business strategy?
What measurement guidelines is each company using to verify its strategic effectiveness?
How effective are the measurement guidelines that each company is using?
Format your paper consistent with APA 6th Edition guidelines. Include at least two scholarly sources in your paper.