Assessment: Assignment (2300 words)
The group needs to do a consumer behavior audit and focus on decision process influences and factors, for a specific product or service, covering the following aspects: Market segmentation; Product Positioning; Pricing; Distribution and Promotion.
You do not have to cover internal/external and situational influences in this assignment as you are assessed on your understanding of these concepts in your individual assignment.
Marketing Criteria:
• Introduction
• Selection of the target Market
• Determination of product positioning
• Structuring the elements of Marketing Mix
- Report format, referencing and presentation