Assignment: Email Marketing
The assignment involves the development of an international marketing plan, which would help a firm exploit the market opportunity to sell products to the target consumers in a specific foreign market. The firm must be a ‘real firm' and belong to one of the following sectors:
a) A beverage company (e.g. Coca-Cola, Evian)
b) A clothing company (e.g. Zara, Barbour)
Note that the level of analysis should be a specific product/brand. For example, Innocent is owned by the Coca-Cola Group. The analysis should focus on the brand - Innocent, instead of the overall Coca-Cola Group. You will need to make sure that the product has not entered the chosen market before by searching information from numerous sources.
Select a country where the company is not currently operating, which could be a viable target for a foreign market entry.
Important Note: While you can select a firm from your home country, you cannot select a country for the firm to enter that is your home country
Develop an international marketing plan which should include, at a minimum, the following information:
- Company analysis (descriptive data could be included in an Appendix)
- Target country selection
- Strategic Plan
o Entry strategy
o Segmentation, targeting, and positioning decisions o Analysis of potential competitors in the market
- Marketing Plan
o Product strategy
o Promotion strategy o Price strategy
o Distribution strategy
- Conclusions - References
o Provide a complete reference for all materials you consult. Information drawn from these sources should be cited within the body of your paper.
o For references, please follow the guidelines of the Harvard Reference System or of the Journal of Marketing
Overall word limit, 2500 words maximum.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.