Question: Why does the "proper" operation strategy keep changing for companies that are world-class competitors?
The world is evolving every day and is at a constant change or upgrade. So it only makes sense that the â??properâ? operation strategy will also evolve and change over time, otherwise your corporation could easily get run over by the competition and transforming market. As a company its important to position yourself with your product or service in the market, whether it would be high price and high quality or low price and fast shipping. But once you have positioned yourself in the market, that does not mean you don't have to change your goals and competitive dimensions. It's important to keep up and stay on top of the competition, and the only way this can be accomplished is by redeveloping and evaluating as needed.
Another way to also look at the need to change strategies is that many operational goals will also change over time, so a new design will need to be implemented for future accessibility. Your customers and competition are also going to continue to look for the latest and most innovative product or service. In order to keep up with the other world-class competitors, as a company, strategies will have to be updated and evaluated on a regular basis whether it would be going over the cost, quality, delivery, or product changes. As a company, differentiating yourself from the competition by having a specific skill or service is a must due to the intense competition throughout the world.