Task: Locate a credible blog written by or on behalf of a prominent business leader or genuine organisation and analyse its effectiveness.
Respond to the following questions to help guide your analysis:
1) Explain the blog
2) Who is responsible for the blog's content, what is the nature of the content and how frequently is the blog updated
3) On average, how many customer or online user responses does each blog posting generate?
4) What is the nature of the audience feedback, does the blogger respond to feedback received on a posting and If so, how frequently
5) How would you characterize the interaction between the blogger and the online users, Is it a true dialogue?
6) What are the blogger's goals, does it appear that the blog is successful in accomplishing those goals?
7) What would you do differently if you were responsible for the blog postings, in terms of theme and content?