Attempt all the given questions.
Question 1: Differentiate between the given terms:
a) Publicity and Advertising.
b) Primary Middlemen and Ancillary Middlemen.
c) Market Skimming and Market Penetration Prices.
d) Market testing and Product Testing.
Question 2: What do you mean by the term product diversification? How would you plan diversification for the firm? Explain with appropriate illustrations.
Question 3: What would be the most appropriate channel of distributions for the given product? Give reasons to support your answer.
a) Newspaper.
b) Refrigerator.
c) Bathing Soap.
d) Scooters.
Question 4: What do you mean by the term Product Life Cycle (PLC)? ‘Marketing mix is to be changed throughout different phases of PLC. Illustrate this statement with appropriate illustration.
Question 5: What do you mean by the term marketing environment? Describe its role and significance in formulating policies and strategies of marketing.