Case Scenario:
The team is a cross-functional team interested in conducting a research project. The team must prepare a detailed proposal and presentation for the executive team that details the scope, magnitude, and feasibility of the project as well as the potential approach.
Select an issue, opportunity, or problem facing one of the team member's place of employment or organization with which the team is familiar.
Develop a 700 word discussion of the potential project that addresses the following:
1. Describe the selected issue, opportunity, or problem facing the organization.
2. Discuss the significance of the issue, opportunity, or problem.
3. Justify why the chosen issue, opportunity, or problem facing the organization is important to be researched and whether it can be solved with business research.