Assignment: Marketing Plan
Prepapre a Marketing plan on Cafe Motivo.
1. Company Introduction
2. Online Marketing Strategy (Macro and Micro Environment Scan)
a. Customer Persona
b. Competition Analysis
c. 4 P's Breakdown (Place, Price, Product, Promotions)
3. Marketing Objectives (2-3 objectives will do)
4. Strategy & Tactics (How will you achieve these and which channels would you use)
5. Measurement & Evaluation Plan (How will you measure the success of your campaign)
6. Conclusion & Recommendations
Into to Marketing Assignment
Working in small groups you are required to develop an online marketing plan for your product. It will be due April 1, 2018.
The plan must be developed using report format covering all areas of the criteria.
Your report 15-20 Double spaced in length and should contain the following sections:
1. Company Introduction
2. Online Marketing Strategy(Macro and Micro Environment Scan)
a. Customer Persona
b. Competition Analysis
c. 4 P's Breakdown (Place, Price, Product, Promotions)
3. Marketing Objectives(2-3 objectives will do)
4. Strategy & Tactics(How will you achieve these and which channels would you use)
5. Measurement &Evaluation Plan(How will you measure the success of your campaign)
6. Conclusion& Recommendations
Resources: Your textbook has a chapter dedicated to each of the above topics. Each section of your report must display understanding of core concepts from these chapters. Additionally, you can find previously completed sample plans added to Moodle.
Length: Your final report should be between 15-20 pages doublespaced.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.