Assignment:
Read the assigned cases below, and answer the corresponding questions to each case in no more than one page per case, unless otherwise indicated.
Leveraging Wal-Mart, eBay, and USPS
For the Walmart case, you may extend to two pages.
1. How did David come up with this idea? What cues, experiences, and screening did he do?
2. If you were David, what would you do?
3. What problems do you see?
4. Outline the pros and cons of the ideas on page 8 of the case in the text.
5. Is doing nothing a viable option? Why or why not?
6. Generate a list of alternative ideas for David.
Barrie Charity Bingo
1. Assess Kevin's options.
2. Suggest other alternatives.
3. Describe what you would do if you were Kevin.
Cascadia Water
1. Describe what separates a business opportunity from a creative idea.
Russki Adventures
1. Describe the pros and cons of each of the partnership opportunities facing Russki.
Would you proceed or postpone commencing operations? If you choose to proceed, which partnership would you choose?