Positive entrepreneur characteristics

Case Study:

Wanda comes to you because she is discouraged and needs to talk. Her parents have heard she is thinking of expanding her business and even possibly taking out a second mortgage on her home to fund the expansion. They have never been overly supportive of her business, but as long as it seemed like a "hobby," they didn't have much to say. Recently Wanda's mother called and expressed strong reservations about Wanda taking such a large step. This made a big impression on Wanda. She tells you that she doesn't want her business to cause a rift in the family. Perhaps she should take her parents' advice and just forget expanding the business. Moreover, she doesn't understand why her parents aren't as excited about the prospects for the business as she is.


You decide that you are going to take matters into your own hands and go directly to the source of the problem, Wanda's mother! In this assignment you will write a letter to Wanda's mother and explain to her the positive characteristics of entrepreneurs Wanda is exhibiting and how you know she will be successful. You can recount your own experiences with an entrepreneur you know personally. The key is that Wanda's mother understands that

(1) it is not unusual for people to see things differently than the entrepreneur and

(2) Wanda possesses many of the characteristics shared by successful entrepreneurs.

1. Explain why entrepreneurs encounter people that may not see things the way they do.

2.Discuss the positive entrepreneur characteristics exhibited by Wanda.


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Business Management: Positive entrepreneur characteristics
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