Position on business ethic versus consumer responsibility


Problem:

Write a paper taking a position on business ethic versus consumer responsibility as it pertains to marketing. It is imperative that you take a stance on the subject and then use your analysis and writing skills to create a persuasive argument defending your position. Examples of consumer responsibility versus business marketing are lawsuits against fast food companies for obesity, smoking campaigns, etc. These are just a few of the many topics that can be used to write your paper. Who is responsible for the end results; Consumers who have the access to information about products and their risks and make the choice to use them or businesses who manufacture and market the products?

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Marketing Management: Position on business ethic versus consumer responsibility
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