Case Study:
Discussion Question:
You will be choosing a company's product or service to analyze. Please use the same company for each of these Discussions.
Consider focus, divergence, and a compelling tagline (pp. 39-41 Blue Ocean Strategy) . Choose a well-known company and one of its products or services and analyze how well you believe they have employed these three concepts in the strategy for the product or service (You will be discussing this same company , so choose wisely.). For example, if you believe they have focused adequately, explain why. If you believe they lack adequate focus, recommend changes that you believe will improve the strategy, and explain why.
Avoid "company speak" as you develop your response to this question. Your task is to analyze what the company has developed and why, as well as to critically analyze the effectiveness of this part of their strategy. Please include outside sources in your text that are not limited to the company's website.
Assignment:
These Assignments will help you build a personal strategic plan. This plan is intended to be on your personal and/or professional life, but not a business, even if you own it. These two units serve as practice for developing a strategic plan for a business, which you will be doing in teams . The personal strategic plan you create in these two units will be a guide for you to follow (and revise if necessary) in the next 3-5 years.