Outline the evolution of pepsico from 1970 forward


Please, I really need your assistance. Can anyone please assist me with the following sets of questions?

Problem 1. In looking at the industry in which you currently work, which life cycle stage do you think it is in at the present time? What do you see happening that could move it into the next stage? Provide a rationale for your thoughts. (Note that this question is changed from the one in your weekly materials)

Problem 2. Perform some research on the web, and outline the evolution of PepsiCo from 1970 forward. How has their portfolio changed over the years (include the Pepsi-Cola Bottling Group in the portfolio)?

Problem 3. In your web research for Prompt 1, you will notice that PepsiCo's portfolio has included (or currently includes) such companies as Wilson Sporting Goods, North American Van Lines, Frito-Lay, Taco Bell, KFC, Pizza Hut and Quaker Oats. Discuss how PepsiCo's corporate strategy has evolved.

Problem 4. Research Outback Steakhouse on the web: Have they pursued their international strategy? How did they approach it? How successful has this strategy been?

Problem 5. Given that the US has been described as the "melting pot" of the world, do you think Hofstede's five factor assessment of our culture is accurate? Sustainable? Why?

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