Discuss the below in 3 page:
Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to create a 2-3 page memo outlining two different pricing strategies that MM must consider. Her voice mail message goes on to say,
I want you to recommend which strategy you think should be used for the target market and why. The second part of the memo must outline a distribution plan that will make the product available to the target customers.
You are ready for Michelle's request and begin drafting the memo to her that same day.