Nike plan-creating a new line of home fitness equipment


Problem:

Nike has plans to create a new line of home fitness equipment with the quality that Nike represents. The equipment will be affordable for every household budget and promote family fitness. The products will include inside outside equipment for children such as climbers and a book for parents filled with outside games for children. The idea behind the products is to promote healthy lifestyles by living more active as a family

Prepare a 500-word paper to include the following:

1) Identify the segmentation criteria that will impact your target market selection. Identify your target market.

2) How will the product life cycle impact the marketing of your selected product or service?

Solution Preview :

Prepared by a verified Expert
Marketing Management: Nike plan-creating a new line of home fitness equipment
Reference No:- TGS02023257

Now Priced at $25 (50% Discount)

Recommended (95%)

Rated (4.7/5)

2015 ┬ęTutorsGlobe All rights reserved. TutorsGlobe Rated 4.8/5 based on 34139 reviews.