Nike has plans to create a new line of home fitness equipment with the quality that Nike represents. The equipment will be affordable for every household budget and promote family fitness. The products will include inside outside equipment for children such as climbers and a book for parents filled with outside games for children. The idea behind the products is to promote healthy lifestyles by living more active as a family
Prepare a 500-word paper to include the following:
1) Identify the segmentation criteria that will impact your target market selection. Identify your target market.
2) How will the product life cycle impact the marketing of your selected product or service?