Solved: Nike core competency, The MiniCase indicates that Nike's core competency is to create, Business Management

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Nike core competency

Assignment:

Question 1. The MiniCase indicates that Nike's core competency is to create heroes. How did Nike build its core competency? Does it obey the VRIO attributes (valuable, rare, inimitable, and organized to capture value based on the resource-based view of the firm)?

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