Motivating channel members


Problem:

When motivating channel members, a manufacturer has several sources of power from which to draw. List those sources of power and give an example of how each can be used.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 17, 18, and 19, Pages 503-588. MBA

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Marketing Management: Motivating channel members
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