Assignment:
In this assignment you will be expected to provide a social media strategy for an organization (e.g. business company, government or non-profit). The response should address both micro and macro elements for selecting the media. The latter aspect should take into consideration STEEL PIES (i.e. Social cultural, Technology, Economy, Environmental, Legal, Political, Informational, and Ethical and Sustainable factors). In addition, the assignment should also address the following areas:
1. A brief historical background of the organization.
2. Micro and macro determinants of appropriate media.
3. Some recommendations on how the selected media could enhance the organization's reach, revenue and adaptation to technological advances and economic challenges.