Problem:
Have you ever heard of the term DISINTERMEDIATION?
This means to flatten an organization - removing one or more links in the distribution chain. In recent years, the internet has been a source of disintermediation as products traditionally sold through physical retail outlets can now be distributed directly from the manufacturer directly to the consumer - eliminating the MIDDLE MAN. By eliminating the middle man the price of the product can be reduced.
Please help identify a product now offered directly over the internet that used to be available only through a separate retailer. (Indicate the website where you found this product).
(Be careful with this question as internet retailers - e.g., Amazon - and websites sponsored by traditional retailers - e.g., macys.com - do not constitute disintermediation, but only replace or complement traditional physical outlets.)
Explain the advantages and disadvantages associated with internet distribution for this product.