Mckinsey article - leader change thyself


Part 1

Describe the Leadership Landscape of the 20th and 21st century then explain the types and kinds of change it engendered or engenders. Why will effectuating change be the leaders hardest and most important task in the years to come?

Part 2

In the McKinsey article "Leader Change Thyself", the author says that organizations do not change people do. If the role of the leader in today's business environment is to move people, and to create change you must move followers, what strategies do you suggest the 21st century leader adopt to create and maintain effective change in the organizational culture? Identify at least four strategies of change. If you were the project director of Coca Cola and you wanted to make New Coke a success how might you have employed your strategies for change to make New Coke a reality?

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