Marketing strategy with reference to product life cycle


Question 1: What do you understand by Marketing Strategy? Describe with reference to Product Life Cycle?

Question 2: What do you mean by channels of distribution? Describe its significance in marketing.

Question 3: How is inventory planning for independent demand items different from that for dependant Demand Items?

Question 4: What are the different phases in product life cycle and why is significant to know about them for a marketing manager?

Question 5: Describe the main objectives and significance of Material Management?

Question 6: What is meant by the term Inventory? What is the need for inventory control at various phases of production? What are the different costs included in maintaining inventory?

Question 7:

a) How is Marketing different from Selling?
b) What are the preceding activities involved previous to marketing products?

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Marketing Management: Marketing strategy with reference to product life cycle
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