Problem:
Nestle is supporting a new public health campaign in Dubai to encourage more women to keep their bones healthy to help delay or prevent osteoporosis. The company is working with the Dubai Health Authority (DHA) to provide free health screenings and bone density tests at clinics and medical centres. The 'Care for your Body, Care for your Health' campaign offers women expert advice on steps they can take to help prevent the condition, in which bones become thin and fragile. Nestle has also come up with unique Nestle Fitness healthy Cereals that comes in different flavours. Describe the marketing mixes for two different segments that Nestle is targeting in the Middle East market.