Question 1: List the ten steps of a marketing plan and describe what is meant by each phase and offer advice on what to comprise within it to a hotel entrepreneur.
Question 2: Explain five different pricing strategies used in tourism marketing, with illustrations for a medium-sized budget hotel.
Question 3: Direct marketing has become a main source of new business to many large tourism businesses. Give five reasons why and compile a list of five recommendations to a large tourism firm on direct communication types which are available.
Question 4: Describe the four characteristics of a service product. In each case give a hospitality example as to how an organization could take benefits of the characteristic to improve their competitiveness.
Question 5: Describe the five advantages of tourism to a country and why a small seaside town must invest in marketing itself as a tourist destination.
Question 6: Describe why most modern hospitality businesses adopt a customer-orientated approach as opposed to being purely concerned with short-term profits, giving five advantages if they do so.
Question 7: Describe the five steps in the Buyer Decision Process by using a hospitality product as an illustration.
Question 8: Describe why a hospitality organization might use primary and secondary research as a marketing tool prior to launching a new product, describing the costs and advantages of both types of research.