Marketing PowerPoint - 10 Slides
Scenario
Develop a marketing plan to promote Pleasant Manor and its new programs and services, as well as new resident-focused philosophy. Perform a brief demographic and market study of the service area. Include descriptions of the competition; providers in the area as possible referral sources; and aging demographics, including health indicators. Provide a plan to promote the facility to both the general public and providers. The board has also asked that you plan an event to promote the facility, such as an open house, for both the providers and the general public. Funds for your event are limited, so you will have to be creative in your approach.
Presentation Criteria
Criteria for presenting the market study are given below:
• A PowerPoint presentation with a minimum of 30 slides.
• A 20-minute live presentation; each group member will be required to present a piece.
• A demographic analysis of the area.
• A market study on the competition and competitive environment.
• An overview of the health care sector for the community, including the number and types of hospitals, specialists, et cetera.
• A plan for promoting and explaining the new services and approaches.
• A plan for marketing directly to the providers.
• A plan for promoting the facility to the general public.
• An event to promote the facility and welcome the community.
• Ideas for a slogan and print material.