Market Positioning
Sometimes it makes sense for a company to go on the offensive to improve its market position and business performance. The best offensives tend to incorporate the following except:
a. Focusing relentlessly on building a competitive advantage
b. Applying resources where rivals are least able to defend themselves
c. Using a strategic offense to allow the company to leverage its weaknesses to strengthen operating vulnerabilities.
d. Employing the elements of surprise as opposed to doing what rivals expect and are prepared for.
e. Show a strong bias for swift, decisive, and overwhelming actions to overpower rivals.