Problem:
Mike Plasma is in the market for a new "big screen" flat-panel television. While reviewing the Sunday newspaper, he notices a full-page advertisement from "TV Town." The advertisement includes a 45-inch flat-panel television for $299. Surprised by the remarkably low price, and eager to purchase his new luxury item, Plasma makes plans to "open the store" on Monday morning.
Plasma is the first customer to arrive at the store on Monday, waiting outside when the front doors open. He rushes into the store and announces to the first sales representative he sees, "I will take a 45-inch flat-panel television for $299!"
The sales representative immediately refers Plasma to the store manager, who directs Plasma to his office. The store manager explains to Plasma that the advertisement was an unfortunate mistake, resulting from miscommunication between TV Town and the newspaper publisher. The manager goes on to say that the intended price was $2,999, but that he would be willing to sell the described television to Plasma for $2,449, TV Town's cost for the television. Plasma objects, demands that TV Town sell the television for $299, and informs the store manager that his brother is a trial lawyer.
Who wins?