Maintaining operational costs while turning a profit
In a very turbulent industry such as the airline industry, how will an organization such as Jet Blue be able to maintaining their skyrocking operational costs (maintaintenance, fuel, employees) while turning a profit? All major airline carriers in the US have had a history of bankruptcy at some point in time with American Airlines (the largest carrier) being the latest one? How can Jet Blue maintain the strategy of being a low cost provider and still make it?