Lsquoadvertising is not and could never be a science at


1. Discuss the notion that advertising can be said to shape society or merely reflect societal mores.

2. ‘Advertising is not and could never be a science. At best it is managed art.' Discuss this statement using examples to illustrate why you agree or disagree.

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Marketing Management: Lsquoadvertising is not and could never be a science at
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